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Can I give gas cards or gift cards at an event?

At a marketing event you may offer nominal-value gifts, but they can't be cash or "cash equivalent" gift cards. A gas card tied to a specific retailer (like Shell) is treated as acceptable under this rule, while a general-purpose gift card (like Visa) or one usable at a wide range of retailers (like Walmart or Amazon) is treated as a cash equivalent and is prohibited.

What the rule says

“In marketing, MA organizations may not do any of the following:”
42 CFR § 422.2263(b)
“Offer gifts to beneficiaries, unless the gifts are of nominal value (as governed by guidance published by the HHS OIG), are offered to similarly situated beneficiaries without regard to whether or not the beneficiary enrolls, and are not in the form of cash or other monetary rebates.”
42 CFR § 422.2263(b)(2) / § 423.2263(b)(2)
“Nominal gifts may not be in the form of cash, including cash-equivalents, or other monetary rebates.”
MCMG § 422.2263(b)(2) / 423.2263(b)(2) – Nominal gifts
“A general gift card that is not restricted to specific retail chains or to specific items and categories would fall under those types that would be considered a cash equivalent (e.g. Visa gift card).”
MCMG § 422.2263(b)(2) / 423.2263(b)(2) – Nominal gifts
“Gift cards for retailers or online vendors that sell a wide variety of consumer products would also fall under this prohibition (e.g., Walmart and Amazon).”
MCMG § 422.2263(b)(2) / 423.2263(b)(2) – Nominal gifts
“A gift card that can be used for a more limited selection of items or food, would not be considered a cash equivalent (e.g. Starbucks or a Shell Gas gift card).”
MCMG § 422.2263(b)(2) / 423.2263(b)(2) – Nominal gifts

Also note the OIG nominal value cap referenced in guidance:

“HHS OIG's current interpretation of "nominal value" is set forth in "Office of Inspector General's (OIG's) Policy Statement Regarding Gifts of Nominal Value To Medicare and Medicaid Beneficiaries," and is no more than $15 per item or $75 in the aggregate, per person, per year.”
MCMG § 422.2263(b)(2) / 423.2263(b)(2) – Nominal gifts

Any gift, gas card or otherwise, must also be offered without regard to enrollment and to all similarly situated attendees, per the regulation quoted above.

Carrier and FMO rules are often stricter than CMS rules. This tool reports what CMS sources say and is not legal advice. Enrollment guidance shown is the CY 2027 version. Regulation text reflects the CY 2027 marketing rules, which apply to marketing beginning October 1, 2026.

This answer was generated by mapdbot from the sources listed below on September 23, 2026 and checked against them. Regulation text: eCFR as of 09/15/2026. It is for licensed insurance agents, is not legal advice, and does not cover carrier or FMO rules.

Sources cited

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