Can I provide a meal at a sales event?
Generally no — providing a meal to potential enrollees at a marketing/sales event is prohibited regardless of value, though light snacks/refreshments are treated differently and meals may be allowed at educational events.
What the rule says
“Provide meals to potential enrollees regardless of value.”
This is one item in a list of things plans may not do in marketing:
“In marketing, MA organizations may not do any of the following:”
“In marketing, Part D sponsors may not do any of the following:”
CMS guidance clarifies how "meal" is distinguished from a permissible light snack, and notes an exception for educational events:
“Refreshments and light snacks are not considered “meals.” Plans should ensure that items provided could not be reasonably considered a meal and/or that multiple items are not being “bundled” and provided as if a meal.”
“Meals may be provided at educational events that meet CMS’s regulations and other events that would fall under the definition of communications.”
So at a marketing or sales event, meals are barred outright; light snacks/refreshments are not treated as meals; and meals may be provided at qualifying educational or other communications-type events. The excerpts don't further define what distinguishes a "sales event" from an "educational event" beyond this.
Carrier and FMO rules are often stricter than CMS rules. This tool reports what CMS sources say and is not legal advice. Enrollment guidance shown is the CY 2027 version. Regulation text reflects the CY 2027 marketing rules, which apply to marketing beginning October 1, 2026.
This answer was generated by mapdbot from the sources listed below on September 23, 2026 and checked against them. Regulation text: eCFR as of 09/15/2026. It is for licensed insurance agents, is not legal advice, and does not cover carrier or FMO rules.
Sources cited
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